Tag Archives: #bookmarketing

HOPE IS A GIFT WE GIVE TO OURSELVES

Dear Friends and Followers,

You may note that I am re-posting a blog from last summer. It was written as I doggedly moved ahead after my soulmate’s death, despite my pain and grieving. Today, I revisit the joy of hope because I know that each of us are responsible for creating our own inner peace and caring for ourselves. Today, I am taking a break from my book’s very successful first marketing run.  Now, it is time to step back and heal. I will be taking a health break to have some treatment, which I will follow-up by taking a vacation to spend time with my grandchildren. I am as enthused as ever about making my book, WHAT MY LEFT HAND IS DOING: Lessons from a Grassroots Activist, available to you.

You can find it here:

WHAT MY LEFT HAND WAS DOING: Lessons from a Grassroots Activist by Joann Castle is  available for order on line at Amazon.com and The Seattle Book Company. Also available in Detroit at SOURCE BooksellersPages Bookshop and Bookbeat in Oak Park. In Seattle, at Third Place Books, Elliott Bay Book Company and Left Bank Books on Pike Street, across from Pike Place Market. Ask your local book seller to order it from Ingram.

 

RE-POST: HOPE IS A GIFT WE GIVE TO OURSELVES

As I opened my eyes this morning, I reminded myself that 2017, the worst year of my life, is over. The year that I lost my husband, my lover and my best friend has past. It is time for me to create a new life, a fulfilling life as a tribute to the love we shared.

I am embarking on the final steps in my first endeavor as an author. I began today, to type in the data that will lead my book to the printer. My book unfolded with Mike’s encouragement and support. “It is important,” he continued to remind me, “that you share your journey with others.”

But I was tired from being a care-giver for so many years. I had worked hard on the book, but the continued demand to be his health-care partner was taking a toll. “It’s just too much,” I told him. “Soon I will be sick too.”

“Don’t give up,” he admonished, “young women need your story. They need to see your passion to help them learn and grow and become all that they can be. They need to know how you conquered so many challenges that they face every day. You must finish.”

The last evening of his life, I fell exhausted in the chair across from him after a 3-hour phone conference with my production team. “I can’t.” I mumbled, “They are asking too much.”

“Relax for a bit,” was his response. “It’s going to be okay. Get some sleep and I will help you in the morning.” But morning wasn’t going to come for Mike. During the night, he went to a better place, free from pain and the ravages of heart failure.

Pushing myself to continue the work became both joyful, as I indulged in the story of our two lives together, and a curse because all I wanted to do was to grieve. Yet, timelines and what I owed the production team demanded that I work and his voice was prodding me on. What could I do but finish?

Family Train FranceI am filled with hope in this new year that has been given to me. Soon, Mike’s dream that my book will be available to others will become a reality. So, piece by piece, I doggedly finish the final tasks to upload my book to the printer.

Each step I complete is a tribute to our love and to all that Mike taught me about dignity and humanity. I have glimpsed the heart and soul of the struggle of an African-American man who was born and raised on a Mississippi sharecropper’s plantation and rose to his heights in the powerful black worker’s movement arising in Detroit during the late 60s and early 70s.

My life with Mike has changed me and my conception of the world around me. I hope in some way, there between the pages of my book, that I have conveyed the depth of my new understanding in a way that is palatable and inspiring to my readers.

Soon, my book saga will end and you will find it on local bookstore shelves or on the pages of Amazon. Please celebrate with me and share in my new beginnings. THANK YOU FOR READING.

WHAT MY LEFT HAND WAS DOING: LESSONS FROM A GRASSROOTS ACTIVIST by Joann Castle, is now published. Do you have your copy?

IN THE FALL OF 2018, I will be available for book talks, book clubs and promotional activities. I already have some things scheduled which I will share with you when I return. In the meantime, take your people power to the polls. ” VOTE IN YOUR PRIMARIES. We can make change from the ground up.

 

A WORD TO #ACTIVISTS EVERYWHERE: SAVE YOURSELF

Joann Castle, June 4, 2018

An Open Letter To: Parkland students, immigration advocates, busy mothers caring for their families, election hopefuls and the countless activists who give their hearts and souls to the struggle for a better world.

Is your passion for your cause thrusting you forward at a pace that is jeopardizing your physical and mental health? Are you crabby and irritable? Are you risking your health and/or compromising your ability to achieve the outcomes you desire for the cause that you care so deeply about?

The following quote is from the “Activist’s Survival Guide,” in my book, which was released in May, 2018.  It is one of eleven lessons learned from my experience in 50 years of activism.

ACTIVISTS, SAVE YOURSELF: “While sacrifice is an unavoidable part of being an activist, you’re no good to your cause if you’re irritable or ill. Eat right. Sleep enough, Stay positive. Recognize your abilities and limitations, and choose your role accordingly. Remain physically and emotionally refreshed with periodic down-time. Avoid time-wasting conflict and negative people.”  – Joann Castle, Author: WHAT MY LEFT HAND WAS DOING: Lessons from a Grassroots Activist.

I’ve been rushing headlong for six years, caring for my husband and after his passing, passionately driving myself to finish my book. I thought that a finished book would bring some relief but instead, I moved headlong into intense marketing of my product without missing a beat. When spring came around, I found myself working day and night, while I watched the long-awaited summer unfold from the window behind my computer.

Last week, it occurred to me that I was ignoring what it took me a whole life to learn. I decided to schedule a break and take my own advice about finding balance.

Here is how I spent my weekend.

 

 

 

 

 

My fellow activists, what are you doing to save yourself?

Please share your suggestions by clicking on “Reply” on this website.  We can learn from each other.

WHAT MY LEFT HAND WAS DOING:Lessons from a Grassroots Activist by Joann Castle is  available for order on line at Amazon.com and The Seattle Book Company. Also available in Detroit at SOURCE BooksellersPages Bookshop and Bookbeat in Oak Park. In Seattle, at Third Place Books, Elliott Bay Book Company and Left Bank Books on Pike Street, across from Pike Place Market. Ask your local book seller to order it from Ingram.

 

BOOK RELEASE TODAY; NOW SHE’S YOURS

WHAT MY LEFT HAND WAS DOING: Lessons from a Grassroots Activist  by Joann Castle

Dear Book, Go forth and multiply. You leave me feeling like I’ve raised another offspring, sometimes joyfully and other times with much pain. But today, you are launched, baby. I’ve given you some of the best years of my life, now go into the world and make me proud. 

SOURCE 1 edited 042918. jpg (2) (1)

It’s been crazy this past week with two book signings, one at SOURCE Booksellers where Greg Hicks and I engaged in a community conversation about my book, and the other at Signature Grill in downtown Detroit. I also promoted my book at an author’s table at Preservation Detroit’s annual Authors Fair. Finally, last night, I was unexpectedly called to join a panel at the Hamtramck Free School, after a showing of the classic film, Finally Got the News. I was able to comment on the period when this film, about the League of Revolutionary Black Workers was made, and share why it is so important for white people to support the black freedom struggle. I was so pleased to see that the audience was made up of young people who are finding their way in the ongoing struggle for social justice.

SOURCE 3 042918Also happening:  My book was chosen to appear on the cover of the April 9th issue of Publishers Weekly magazine.  In addition, I received a rating of “It was amazing,” from a reviewer on goodreads.com, and at booklife.com, I received a rating of 10 out of 10 from a critic, reviewing for the annual BookLife Prize. Winners will be announced at the end of the year. This is a book you don’t want to miss.

This is just the beginning of my marketing campaign. I am available to speak at libraries and book clubs or your community events. Anyone interested can contact me through this website at   https://againstthetidebooks.com or by email at: joanncastle@againstthetide.com.

I have one more book signing scheduled on May 20th from 2:00 – 4:00 at Pages Bookshop, 19560 Grand River, Detroit, MI. I have asked my niece, Alena to speak with me and offer her view on my work from the perspective of a young person today.     

Books are available for order on line at Amazon.com and The Seattle Book Company. Also available locally at SOURCE Booksellers in Detroit, In Seattle, at Third Place Books, Elliott Bay Book Company and Left Bank Books on Pike Street, across from Pike Place Market.

Ask your favorite book store to order it from Ingram.

LET’S CELEBRATE

I’m getting some great feedback from those who read pre-release copies. I am also celebrating that my book is featured on the cover of Publishers Weekly magazine, along with other independent authors. You don’t want to miss this. Here’s my schedule: Mark your calendars!

UPCOMING EVENTS:

My first book signing at Signature Grill Detroit

TOMORROW, Sunday, 4-29- 18 Author’s Fair, Preservation Detroit, 11:00 AM – 2:00 PM, Jam Handy, 2900 East Grand Boulevard, Detroit, MI 48202

TOMORROW, Sunday, 4-29- 18 SOURCE Booksellers, 4:00 PM. Book talk and conversation by author, Joann Castle with Greg Hicks. 4240 Cass Avenue, Suite 105, Detroit, MI 48201

Sunday, 5-20- 18 Family & Friends Book Signing, 2:00 PM – 4:00 PM. Pages Bookshop, 19560 Grand River Ave, Detroit, MI 48223

My book, WHAT MY LEFT HAND WAS DOING: Lessons From a Grassroots Activist, by Joann Castle, will be released on May 1, 2018. You can pre-order at Amazon, Barnes and Noble or The Seattle Book Company… or better yet, you can pick it up at one of the events listed above.

Against the Tide Books
Personal Histories in the Struggle for Justice
http://www.againstthetidebooks.com
For more information: 313-701- 8872

FROM “#ME TOO” TO “YOU, ALSO.” GOOD MEN MUST SPEAK OUT

The timing of the recent “Women’s Convention” and the excellent choice of content by the women of color who led it, is deeply relevant to our daily lives. This alignment to women’s lives today has inspired me to write a number of blogs on topics discussed at the conference.

One of those topics is sexual harassment. “#Me too” is a movement created by Tarana Burke serving to empower women through empathy. Burke was joined by actress Rose McGowan who kicked off a panel discussion titled “Fighting for Survivors of Sexual Assault.”

It is notable that it took more than a decade before #MeToo spilled out into the public consciousness. It was only this past October when white women began using #MeToo on social media that sexual harassment became a social concern. I say this understanding that any woman, who publicly speaks out, puts themselves at risk. This is a problem for all of us. But let’s be clear, black and brown women and women of color have been repeatedly raped by white men throughout our history as a country.

It was so heartening when one man on the convention panel reflected on the pervasiveness of sexual harassment and assault in American culture. “This is nothing new,” he said. “But it is time for this conversation to come out in the open. Ours has been a culture of rape ever since the very first European boat arrived on America’s shores.” There was an audible pause from the audience followed by shouts of appreciation and plenty of tears as women internalized that it was not their fault that our culture developed this way. Thinking back, we know the history of the founding of our nation and the venereal diseases that were spread among the native population. But this man’s words connected the dots, and absolved some of the guilt women often feel about allowing ourselves to be trapped in untenable situations. It was then that I began thinking how important it is for men to become allies in our #MeToo movement.

Today, I am asking: Where is the courage of our men to add their voices to this cry for an adjustment to our social norms? It will take the actions of men as well as women, to move us forward. I believe that it is time for men of good conscience to step forward and add their voices. When I first put the accompanying photo on Facebook, one woman commented: “Men do not understand.” I don’t believe that is true of all men. I was married to a man who forcefully spoke out against sexual abuse of women in the black power movement back in 1972. I believe there are a lot of good men who respect women but are complacent in speaking out as they observe women being abused, not only physically but verbally, because they are concerned about backlash.

Yes, there will be a backlash to those men who step forward on our behalf. But we need our men to be as brave as our women and speak out. We need the courage of men who do understand to help us change the sexual norms of abuse and degradation of women in our society. Where are our good men and how can we support their voices? If we are to make social change, we must do it together. What are you going to do, the next time you observe sexual harassment?

WHAT MY LEFT HAND WAS DOING: LESSONS FROM A GRASSROOTS ACTIVIST

By Joann Castle   Coming soon…

I invite you to “follow” my blog by clicking on the follow button at the top right. You will receive notices of new posts and can keep updated on my book publication timeline.

Thanks for reading!  

ONLY LEFT HANDED PEOPLE ARE IN THEIR RIGHT MIND (words on my lefty son’s favorite tee-shirt)

So, why, since I am right-handed, did I choose to name my book: WHAT MY LEFT HAND WAS DOING: Lessons from a Grassroots Activist?

You can attribute it to the anthropologist in me. Or you can attribute it to a brainstorming session with my editors in a search for a unique book title. In either case, you would be correct. And it fits, you see, because during that period I was a foot soldier using my left hand to advance social justice and my right hand to love and sustain my family.

Throughout our known history, cultures have ascribed meaning to the symbolism of right and left handedness. These distinctions about right and left appear in science, nature, the writing of our various languages, and in our politics.  Chris McManus has written a fascinating book titled: Right Hand, Left Hand: The Origins of Asymmetry in Brains, Bodies, Atoms and Cultures (Harvard University Press, 2002) and suggests “that our asymmetric bodies, which emerged from 550 million years of asymmetric vertebrate evolution, may be linked to the asymmetric structure of matter.” The book is a bit of a heavy read but engaging throughout for all you science junkies.

We know that the majority of people are right handed but evolutionary studies cannot yet tell us why. We do know from the study of medicine that the left side of our bodies is controlled by the right side of our brains. This brings me back to my son’s favorite shirt; his right brain controls his left handed function.

Right and left hand are deeply embedded in nature as well as  our cultural and sociopolitical structures. We know from the study of physics that tornadoes spin counter-clockwise in the northern hemisphere and clockwise in the southern hemisphere. We know that European writing goes from left to right, while Arabic and Hebrew go from right to left.

The meaning of right and left was formalized in western politics as early as 1789. In France, radicals pressing for change were seated on the left hand side of the legislative chamber where they could be ignored, and conservative nobles were seated to the favored right of the presiding officer. This historical practice contributed to the evolution of the terms we use today to identify the political progressive left and the conservative right in western politics.

Today, we are facing a leadership crisis in our country. It is time to resist. The political left needs to arm ourselves for the emerging social justice struggle with knowledge of our history and lessons learned from the past. My book contains lessons learned in 50 years of struggle and an “Activist Survival Guide.”

“These are days when no one should rely unduly on his “competence.’’ Strength lies in improvisation. All the decisive blows are struck left-handed.”

–Walter Benjamin, German philosopher, 1882-1940

WHAT MY LEFT HAND WAS DOING: LESSONS FROM A GRASSROOTS ACTIVIST

By Joann Castle   Coming soon…

Please click “follow” at the top right of this document and keep up-to-date on my publication time-line. You won’t want to miss this.